National Council of Teachers of Mathematics
YGS Association Solutions created an NCTM open-forum discussion council, furthering event engagement, analysis, and success.
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We’re pointing out the perks of ad studies and providing advice on how to get started with this win-win tool.
Looking to drive print advertising revenue? An ad study is an effective tool for your sales team to leverage quantitative metrics on print advertising. Your members represent a targeted audience for advertisers and the responses from the survey help those advertisers demonstrate ROI. Ad study formats range from simple surveys to more complex initiatives that involve member focus groups.
An ad study typically has a mix of multiple-choice and open-ended questions. The former provides data points that help demonstrate the ROI of print advertising. The latter provides each advertiser with direct feedback about their ad and even lead generation from their target audience—your members.
Your association may already perform member and reader surveys that provide you with a deep understanding of how they prefer to consume your content and what topics are of most interest. If not, you can use an ad study to include questions that provide insight into print versus digital reading preferences, time spent reading your publication, and more.
Ad studies can strengthen relationships with existing advertisers as well as attract new business. They also provide fresh data points to use in your media kit and other marketing, making it a win-win for the association and advertisers. Contact YGS Association Solutions if you’d like to learn more!
YGS Association Solutions created an NCTM open-forum discussion council, furthering event engagement, analysis, and success.
YGS Association Solutions supported a Strategic Partner management program for the Association of Fundraising Professionals.
The YGS Association Solutions events team created a new sponsorship program to support NACAC’s 40-plus seasonal nationwide college fairs.