Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Rachel Markey | October 11, 2022

7 Media Kit Essentials

Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Rachel Markey | October 11, 2022

7 Media Kit Essentials

Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Therese Umerlik | September 13, 2022

3 Ways Your Association Can Guide Members Through Chaotic Times

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Rachel Markey | July 20, 2022

7 Reasons Associations Need External Newsletters

Support your association’s stability, growth, and resiliency through focused and engaging communication.

By Rachel Markey | June 21, 2022

7 Reasons Associations Need Internal Newsletters

This internal tool could be more essential for your association than you realize.

By Samuel Hoffmeister | April 25, 2022

Does Your Brand Still Deliver Value?

If your brand no longer fully represents your mission, your purpose, and your membership, now is the time for a change.

By Ashley Reid | March 29, 2022

When an Audit Is a Good Thing

A communication audit can reveal valuable insights into what your members are looking for.

By Rachel Markey | June 29, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.

By Rachel Markey | May 31, 2021

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

By Samuel Hoffmeister | May 4, 2021

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | April 20, 2021

Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion

When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.