Association Connect

Expert Insights to Help You Grow

Featured Posts

By Laura Gaenzle | September 12, 2023

Communication Is Key to Creating Robust Event Sponsorships

Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.

By Therese Umerlik | August 7, 2023

Magazines Remain Resilient Marketing Tools

Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.

By Samuel Hoffmeister | July 24, 2023

Case Study: Podcasting the Promise of Postsecondary Value

A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.

By Therese Umerlik | July 10, 2023

Your Subject Matter Experts Can Leverage AI to be Content Leaders

Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By ygsadmin | September 18, 2018

EXCEL Awards: Anatomy of a Gold-Winning Entry

AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

By ygsadmin | May 30, 2018

Conference Advice: Maximizing Your Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.

By ygsadmin | April 2, 2018

Cheers to TEI's Midyear Conference!

As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference

Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference