Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Jason Sweigart | October 8, 2024

Ad Collection Just Got Easier

YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Samuel Hoffmeister | August 27, 2024

Preserving Your Publication’s Legacy When Going Digital

What associations do with their publication matters—not just to members but associations’ bottom lines.

By Ashley Reid | July 29, 2024

Reader Survey Says…

Your association is constantly producing content, whether that’s through a publication, blog, social media posts, enewsletters—you get the idea. And it can be a lot of work. But how can […]

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Ashley Reid | January 30, 2024

5 Tips for Bolstering Member Voices

Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.

By Ashley Reid | April 25, 2023

Take a Page From YGS’s Ebook

Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.

By Therese Umerlik | December 6, 2022

The Power of Storytelling: Creating a Connection Through Experience

Your association has stories of its successes, achievements, and goals, but are they being shared? Check out some ways to craft your stories so potential and current members can see how you can help them grow.

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Ashley Reid | May 24, 2022

YGS Boasts Major Wins

YGS and its association partners earn several prestigious industry awards

By Ashley Reid | March 29, 2022

When an Audit Is a Good Thing

A communication audit can reveal valuable insights into what your members are looking for.

By Julia Berley | January 4, 2022

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

By Samuel Hoffmeister | July 27, 2021

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.