Programmatic Advertising
Retargeting
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.
Provide your campaign budget and your ads will run until contracted impressions are met on NAR’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Geofencing
Geofencing is a form of digital advertising that delivers ads to a target audience when they are at a specific location during a day, date, or date range. This technology even allows ads to be sent out after the desired audience leaves the premise and may have more time to engage with your ad. With Geofencing you can reach your real-time audience digitally.
