Association Connect

Crystal Clear Strategy

By ygsadmin | July 1, 2019

YGS worked with WEF, an association for water and wastewater resource management professionals, to create a full campaign strategy and materials, driving home “The Value of Water.”

Challenge

WEF needed myriad collateral to promote its “The Value of Water” campaign, which aimed to educate the general public on the importance of water, wastewater, and stormwater resources in the United States and Canada. The campaign called for a poster, bill stuffers, public service announcements, and social media graphics.

Results

YGS came through swimmingly, designing all strategic deliverables and producing all print materials in-house. With WEF-provided statistics, the campaign materials were informative and used throughout WEF platforms, with some targeting a Canadian audience specifically. This was yet another effective effort through the hand-in-hand relationship between WEF and YGS.

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