YGS worked with WEF, an association for water and wastewater resource management professionals, to create a full campaign strategy and materials, driving home “The Value of Water.”
WEF needed myriad collateral to promote its “The Value of Water” campaign, which aimed to educate the general public on the importance of water, wastewater, and stormwater resources in the United States and Canada. The campaign called for a poster, bill stuffers, public service announcements, and social media graphics.
YGS came through swimmingly, designing all strategic deliverables and producing all print materials in-house. With WEF-provided statistics, the campaign materials were informative and used throughout WEF platforms, with some targeting a Canadian audience specifically. This was yet another effective effort through the hand-in-hand relationship between WEF and YGS.
By ygsadmin |
August 6, 2020
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.
For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.