Association Connect

Say Hello to YGS Association Solutions

By Samuel Hoffmeister | June 30, 2022

YGS Association Solutions has been launched to serve association clients through strategically focused communications, marketing, branding, media sales, and event solutions. The rebranding effort includes a unique look and feel, as well as a new website.

YGS Association Solutions is a proud company of The YGS Group, which has been effectively serving associations’ needs for decades. Our mission with this endeavor is to support current and potential clients with expert knowledge and innovation, drawn from our team’s extensive experience in the association space.

“We are associations’ true partners who deliver breakthrough ideas and innovative approaches to meet our clients’ goals, and our experience supports that assertion,” says Vice President Serena Spiezio. “As we forge the future of our own business, we’re leveraging that unique knowledge to reimagine how associations can realize greater, more sustainable growth.”

A fresh approach surrounding multi-service, association-specific deliverables will be key to building engaging solutions that drive greater revenue for YGS Association Solutions clients. That approach also includes an increased focus on digital communications, as associations continue to enter the ever-growing digital arena.

“Our renewed approach to delivering more cohesive, profitable solutions for our partners brings us into an exciting new era,” says Craig Lauer, director of content strategy. “As associations experience a need to become more forward-looking, we’re eager to address those needs in smart ways, whether through tried-and-true methods that include print or innovative digital communications.”

Collaboration across departments will remain a vital component to our clients’ success. From content to design to media sales to events, the YGS Association Solutions’ team will work together to provide the most thoughtful, specialized, profitable solutions—from discovery through delivery.

“Non-dues revenue streams are vital to many associations’ survival,” says Carmen Lamb, vice president and leader of the Media Sales and Events solutions teams. “Our team works in tandem with clients to ensure all events, publications, and other communication channels provide thought leadership opportunities to companies that seek to network with both current and future members.”

YGS Association Solutions is a group of problem-solvers, innovators, and dedicated partners who know associations. We are true extensions of our clients’ teams, and we are excited for the successes that lie ahead. What the future holds is limited only by our imaginations—which means it’s limitless.

To learn more about YGS Association Solutions, visit Connect with us to see how we can help your association—and your bottom line—grow.

Related Posts

By Samuel Hoffmeister | September 26, 2023

Education at Events: It Can Be Taught!

Offering certification or credentialing at your event could take it from valuable to a downright can’t-miss.

By Laura Gaenzle | September 12, 2023

Communication Is Key to Creating Robust Event Sponsorships

Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.