Help Exhibitors Help You With Exhibitor Toolkits

In addition to boosting association loyalty through member engagement and growth, industry-specific events are fantastic opportunities to monetize. One way to generate revenue from an association event is through exhibitor sales. The chance to boost profits and expand awareness only increases when associations tap into the resources, reach, and brand visibility of exhibitors through exhibitor toolkits. 

What Are Exhibitor Toolkits?

Exhibitor toolkits are essential resources that empower exhibitors to maximize their presence at association events while driving attendee engagement and brand alignment. These toolkits typically include assets that can be used to immediately and regularly promote event presence to maximize interactions.

Toolkits should be designed to help exhibitors get the most out of their exhibiting and sponsorship investment by providing easy-to-use, copy-paste-and-personalize communication tools to share with customers and drive targeted attention and traffic to their booths.

What Do Exhibitor Toolkits Include?

Toolkits typically include branded visuals or agreed-upon photos that represent the event such as:

• Logos
• “I’m Exhibiting” or “I’m Sponsoring” banners designed with the conference’s brand standards
• Hashtags
• Customizable social media templates
• Pre-crafted language for social media posts, emails, and more
• Custom codes for discounted exhibit hall admission

YGS Association Solutions partner NCTM knows how to make the most of what exhibitors have to offer by using exhibitor toolkits. Check out the exhibitor toolkit NCTM created for their 2024 Annual Meeting & Exposition here!

How to Get Started

At heart, an exhibitor toolkit is a messaging exercise. Start the toolkit with an overview of how exhibitors should use it. Consider the following questions:

• What is the event?
• Why is this event important to exhibitors, and what are your shared goals?
• Are there any links to contextualize the event?
• What do you want exhibitors to do? What are the instructions and best practices for exhibitors to engage with and use the toolkit?
• Who should people contact for more information or questions about the toolkit?

Why Offer an Exhibitor Toolkit?

By providing these resources, associations enable exhibitors to seamlessly integrate their marketing efforts with the event’s branding, creating a cohesive and professional appearance. When exhibitors use these tools, they not only promote their participation; they also enhance the overall visibility of the event to their audience.

This dual promotion benefits both the exhibitor and the association. Exhibitors gain credibility and reinforce their industry presence by associating their brand with a reputable association before, during, and after the event. Meanwhile, the association enjoys increased exposure, potentially driving higher attendance as exhibitors share the event with their networks.

Next Moves

In essence, exhibitor toolkits are a win-win strategy, fostering collaboration between associations and exhibitors to amplify the event’s reach and impact. Need help creating a toolkit for your event? Ask what YGS Association Solutions can do for you!