Preserving Your Publication’s Legacy When Going Digital
What associations do with their publication matters—not just to members but associations’ bottom lines.
Expert Insights to Help You Grow
Featured Posts
Embracing AI—The Right Way
Artificial intelligence can help you get a leg up in your communications strategy. When it comes time to implement it, do it thoughtfully with your members top of mind.
Reader Survey Says…
Your association is constantly producing content, whether that’s through a publication, blog, social media posts, enewsletters—you get the idea. And it can be a lot of work. But how can […]
Gain Invaluable Insights Into Your Audience With Google Analytics 4
Our front-end developer explains how the next generation of Google Analytics can take your online presence to new heights.
Make Retargeting and Geofencing Work for You
Leverage digital marketing technology and techniques to drive your association’s growth goals.
Blog
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Discover the New YGS Website: Personalization, Engagement, Results
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]
YGS Launches FIRST Values Award Program
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]
Meet Our Forty Under 40 Honoree: Erica Reed
Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.
5 Often-Forgotten SEO Tips
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
EXCEL Awards: Anatomy of a Gold-Winning Entry
AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.
Finding Out What It Takes to Work in the Industry
This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Conference Advice: Maximizing Your Booth Presence
Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.
Big Ideas in Printing, Personalized Marketing
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.
Cheers to TEI's Midyear Conference!
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.
Greetings from Central PA: 12 Last-Minute Gift Ideas
The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.
YGS Customer Service: It's All Gravy
During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.
Thaddeus Stevens Students Get a Glimpse of Work Life at YGS
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
11 Ghoulish Grammatical Errors That Give Us Terrors
Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.