Association Connect

Expert Insights to Help You Grow

Featured Posts

By Laura Gaenzle | September 12, 2023

Communication Is Key to Creating Robust Event Sponsorships

Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.

By Therese Umerlik | August 7, 2023

Magazines Remain Resilient Marketing Tools

Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.

By Samuel Hoffmeister | July 24, 2023

Case Study: Podcasting the Promise of Postsecondary Value

A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.

By Therese Umerlik | July 10, 2023

Your Subject Matter Experts Can Leverage AI to be Content Leaders

Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Rachel Rohrbaugh | August 11, 2020

Retargeting Pixels: What Are They and How Do They Work?

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

By Craig Lauer | September 16, 2019

Discover the New YGS Website: Personalization, Engagement, Results

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]

By Craig Lauer | September 13, 2019

YGS Launches FIRST Values Award Program

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]

By ygsadmin | January 9, 2019

Meet Our Forty Under 40 Honoree: Erica Reed

Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.

By ygsadmin | January 8, 2019

5 Often-Forgotten SEO Tips

Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.

By ygsadmin | November 30, 2018

MAP: 10 Marketing Automation Questions Answered

Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.

By ygsadmin | September 18, 2018

EXCEL Awards: Anatomy of a Gold-Winning Entry

AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

By ygsadmin | August 31, 2018

Finding Out What It Takes to Work in the Industry

This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.

By ygsadmin | June 20, 2018

Digital Ad Strategies Aimed at Reaching Consumers in 2018

How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?

By ygsadmin | May 30, 2018

Conference Advice: Maximizing Your Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.

By ygsadmin | April 5, 2018

Big Ideas in Printing, Personalized Marketing

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.

By ygsadmin | April 2, 2018

Cheers to TEI's Midyear Conference!

As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.

By ygsadmin | December 21, 2017

Greetings from Central PA: 12 Last-Minute Gift Ideas

The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.

By ygsadmin | November 20, 2017

YGS Customer Service: It's All Gravy

During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.

By ygsadmin | November 15, 2017

Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.

By ygsadmin | October 31, 2017

11 Ghoulish Grammatical Errors That Give Us Terrors

Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.