Association Connect

Expert Insights to Help You Grow

Featured Posts

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Therese Umerlik | September 13, 2022

3 Ways Your Association Can Guide Members Through Chaotic Times

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

By Therese Umerlik | August 30, 2022

3 Ways to Promote Your Association’s Credentialing and Certificate Programs

One of the most important benefits an association can offer its members is education programming that provides the credentials and certificates to elevate them professionally, according to a recent Community […]

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Rachel Markey | July 20, 2022

7 Reasons Associations Need External Newsletters

Support your association’s stability, growth, and resiliency through focused and engaging communication.

By Rachel Markey | June 21, 2022

7 Reasons Associations Need Internal Newsletters

This internal tool could be more essential for your association than you realize.

By Therese Umerlik | June 7, 2022

Imposter Syndrome: What It Is and How to Respond to It

Associations can keep this crisis of self-confidence from getting out of control—internally and externally.

By Ashley Reid | May 24, 2022

YGS Boasts Major Wins

YGS and its association partners earn several prestigious industry awards

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Therese Umerlik | September 13, 2022

3 Ways Your Association Can Guide Members Through Chaotic Times

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Rachel Markey | July 20, 2022

7 Reasons Associations Need External Newsletters

Support your association’s stability, growth, and resiliency through focused and engaging communication.

By Rachel Markey | June 21, 2022

7 Reasons Associations Need Internal Newsletters

This internal tool could be more essential for your association than you realize.

By Samuel Hoffmeister | April 25, 2022

Does Your Brand Still Deliver Value?

If your brand no longer fully represents your mission, your purpose, and your membership, now is the time for a change.

By Ashley Reid | March 29, 2022

When an Audit Is a Good Thing

A communication audit can reveal valuable insights into what your members are looking for.

By Rachel Markey | June 29, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.

By Rachel Markey | May 31, 2021

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

By Samuel Hoffmeister | May 4, 2021

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | April 20, 2021

Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion

When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Ashley Reid | March 9, 2021

Is Your Code of Ethics Up to Code?

We are living in unprecedented times. Here are some tips for updating your code of ethics to best reflect that.

By Rachel Markey | February 23, 2021

Going Back to Basics to Grow Membership

Reconnect with your core membership mission to achieve growth.