Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Laura Gaenzle | March 26, 2024

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Samuel Hoffmeister | February 26, 2024

Case Study: A New Site for School Administrators

YGS Association Solutions delivers a dynamic new website for the School Administrators Association of New York State.

By Ashley Reid | January 30, 2024

5 Tips for Bolstering Member Voices

Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?

By Therese Umerlik | January 16, 2024

Membership Evolution: Tailoring Strategies for Gen Z Career Growth

Your association can thrive in the evolving workforce by embracing Gen Z and supporting their career journeys through education, networking, mentorships, and social media to foster meaningful connections and sustainable growth.

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Therese Umerlik | November 28, 2023

Writing AI Prompts That Get Results and Keep You in Charge

Your association’s staff can maximize generative AI by conducting detailed prompts, but they still need to be hands-on with checking the quality of the content produced.

By Samuel Hoffmeister | October 24, 2023

Leveraging Your Association’s Anniversary

Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.

By Therese Umerlik | October 9, 2023

Association Membership Grows Post-COVID

A multipronged marketing strategy focusing on events, networking, education, and reliable content is helping to drive growth in recruiting and retaining members for associations, according to a recent survey.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.

By Therese Umerlik | August 7, 2023

Magazines Remain Resilient Marketing Tools

Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.

By Samuel Hoffmeister | July 24, 2023

Case Study: Podcasting the Promise of Postsecondary Value

A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.

By Therese Umerlik | July 10, 2023

Your Subject Matter Experts Can Leverage AI to be Content Leaders

Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Emma Ruth | April 11, 2023

Scan It or Tap It: Digital Business Cards Can Grow Your Association

Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]

By Rachel Markey | March 28, 2023

Ways Women Lead: Highlighting Association Lead-HER-ship

Women’s History Month has been observed annually in March in the United States since 1987 to celebrate women’s contributions to history, culture, and society. As a company with decades of […]