Preserving Your Publication’s Legacy When Going Digital
What associations do with their publication matters—not just to members but associations’ bottom lines.
Expert Insights to Help You Grow
Featured Posts
Embracing AI—The Right Way
Artificial intelligence can help you get a leg up in your communications strategy. When it comes time to implement it, do it thoughtfully with your members top of mind.
Reader Survey Says…
Your association is constantly producing content, whether that’s through a publication, blog, social media posts, enewsletters—you get the idea. And it can be a lot of work. But how can […]
Gain Invaluable Insights Into Your Audience With Google Analytics 4
Our front-end developer explains how the next generation of Google Analytics can take your online presence to new heights.
Make Retargeting and Geofencing Work for You
Leverage digital marketing technology and techniques to drive your association’s growth goals.
Corporations
An Executive Decision to Make a Big Impact
YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.
Something’s Brewing in Chocolatetown
To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.
Owning the Booth Space
To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.
An Astounding Enchaînement
From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.
A Campaign for the Building PROs
We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.
A Storefront, MAPped
YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.
New Product Strategy? I’ll Take S’more
In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.