Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 4, 2025

YGS Leaf: Elevating the Value of Digital Publications 

YGS Leaf transforms your digital publication into a more modern, accessible, and affordable content solution.

By Carmen Lamb | January 20, 2025

RFP Essentials: Tips and Checklist for Landing the Right Sales Partner

Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!

By Samuel Hoffmeister | January 9, 2025

Understanding Your Members to Evolve Your Content Strategy

How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By ygsadmin | November 6, 2019

An Executive Decision to Make a Big Impact

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.

By ygsadmin | July 2, 2019

Something’s Brewing in Chocolatetown

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

By ygsadmin | July 2, 2019

Owning the Booth Space

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

By ygsadmin | July 2, 2019

An Astounding Enchaînement

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

By ygsadmin | July 1, 2019

A Campaign for the Building PROs

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

By ygsadmin | June 28, 2019

A Storefront, MAPped

YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.

By ygsadmin | June 21, 2019

New Product Strategy? I’ll Take S’more

In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.