Writing AI Prompts That Get Results and Keep You in Charge
Your association’s staff can maximize generative AI by executing detailed prompts, but they still need to be hands on with checking the quality of the content produced.
Expert Insights to Help You Grow
Featured Posts
YGS Sponsorship Experts Launch New Event Opportunities
True to a track record positioned at the forefront of sponsorship strategies, YGS sponsorship and event management experts launched a range of exciting event opportunities at the 2023 NCTM Annual […]
Leveraging Your Association’s Anniversary
Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.
Association Membership Grows Post-COVID
A multipronged marketing strategy focusing on events, networking, education, and reliable content is helping to drive growth in recruiting and retaining members for associations, according to a recent survey.
Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Digital
Writing AI Prompts That Get Results and Keep You in Charge
Your association’s staff can maximize generative AI by executing detailed prompts, but they still need to be hands on with checking the quality of the content produced.
Case Study: Podcasting the Promise of Postsecondary Value
A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.
Your Subject Matter Experts Can Leverage AI to be Content Leaders
Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.
Generative AI and Navigating Member Communications
As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.
Scan It or Tap It: Digital Business Cards Can Grow Your Association
Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]
Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach
To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]
Association Websites: Creating an Effective User Experience
When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]
Erickson Living Discovers the Advantage of YGS Total Solutions
As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
5 Often-Forgotten SEO Tips
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Net Neutrality Explained
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Efficiencies in Marketing, Print Automation
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
Beyond the Goggles and Games
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?
To App or Not to App: Mobile Sites vs. Apps
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.