Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Laura Gaenzle | March 26, 2024

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.

By Julia Berley | January 4, 2022

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

By Samuel Hoffmeister | July 27, 2021

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.

By Rachel Markey | May 31, 2021

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

By Samuel Hoffmeister | May 4, 2021

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Samuel Hoffmeister | January 12, 2021

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

By Rachel Markey | October 19, 2020

Gain More Time by Using Association Management Software

Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software.

By Rachel Markey | October 12, 2020

Blog Best Practices

Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?

By Samuel Hoffmeister | September 29, 2020

A Quick Guide to Getting Started with Video Voiceovers

Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.

By Rachel Rohrbaugh | August 11, 2020

Retargeting Pixels: What Are They and How Do They Work?

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

By Craig Lauer | August 11, 2020

Is Your Site Built With Drupal? Get Info You Need to Know!

Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare.

By Craig Lauer | July 17, 2020

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

By Craig Lauer | June 15, 2020

Tips, Tricks, Teams

If you’re in need of a great tool to keep your staff connected, give Teams a go.