Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Laura Gaenzle | March 26, 2024

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.

By Laura Gaenzle | June 18, 2024

Make Retargeting and Geofencing Work for You

Leverage digital marketing technology and techniques to drive your association’s growth goals.

By Samuel Hoffmeister | October 24, 2023

Leveraging Your Association’s Anniversary

Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.

By Samuel Hoffmeister | September 26, 2023

Education at Events: It Can Be Taught!

Offering certification or credentialing at your event could take it from valuable to a downright can’t-miss.

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Megan Brodbeck | February 15, 2022

Three Steps to Reinforce the Value of Your Events

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Ashley Reid | May 17, 2021

Keep Connections Going

Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve […]

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Craig Lauer | August 25, 2020

Create an Event Exhibitor Advisory Group to Gain Necessary Insights

Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.

By Ashley Reid | April 26, 2020

There's Never Been a Better Time to Educate

There has never been a better time to educate your members and further position your association as an invaluable asset

By Craig Lauer | April 26, 2020

9 Key Questions to Ask When Considering a Virtual Event

Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.

By Craig Lauer | April 19, 2020

5 Tips to Maintain Advertisers During COVID-19

For example, encourage advertisers to adjust their messaging instead of pulling an ad.

By Craig Lauer | April 10, 2020

Retain Revenue and Relationships When Event Plans Change

If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.

By Samuel Hoffmeister | March 30, 2020

Association Revenue Strategy During COVID-19 Pandemic

Every organization is feeling the impact of COVID-19. Associations are no different.