Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 26, 2024

Case Study: A New Site for School Administrators

YGS Association Solutions delivers a dynamic new website for the School Administrators Association of New York State.

By Ashley Reid | January 30, 2024

5 Tips for Bolstering Member Voices

Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?

By Therese Umerlik | January 16, 2024

Membership Evolution: Tailoring Strategies for Gen Z Career Growth

Your association can thrive in the evolving workforce by embracing Gen Z and supporting their career journeys through education, networking, mentorships, and social media to foster meaningful connections and sustainable growth.

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Laura Gaenzle | October 30, 2023

YGS Sponsorship Experts Launch New Event Opportunities

True to a track record positioned at the forefront of sponsorship strategies, YGS sponsorship and event management experts launched a range of exciting event opportunities at the 2023 NCTM Annual […]

By Samuel Hoffmeister | October 24, 2023

Leveraging Your Association’s Anniversary

Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.

By Samuel Hoffmeister | September 26, 2023

Education at Events: It Can Be Taught!

Offering certification or credentialing at your event could take it from valuable to a downright can’t-miss.

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Megan Brodbeck | February 15, 2022

Three Steps to Reinforce the Value of Your Events

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Ashley Reid | May 17, 2021

Keep Connections Going

Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve […]

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Craig Lauer | August 25, 2020

Create an Event Exhibitor Advisory Group to Gain Necessary Insights

Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.

By Ashley Reid | April 26, 2020

There's Never Been a Better Time to Educate

There has never been a better time to educate your members and further position your association as an invaluable asset

By Craig Lauer | April 26, 2020

9 Key Questions to Ask When Considering a Virtual Event

Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.

By Craig Lauer | April 19, 2020

5 Tips to Maintain Advertisers During COVID-19

For example, encourage advertisers to adjust their messaging instead of pulling an ad.

By Craig Lauer | April 10, 2020

Retain Revenue and Relationships When Event Plans Change

If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.

By Samuel Hoffmeister | March 30, 2020

Association Revenue Strategy During COVID-19 Pandemic

Every organization is feeling the impact of COVID-19. Associations are no different.