YGS Arch: A First Look at the Affordable Way to Elevate Association Content
YGS Arch redefines how associations share, manage, and optimize member communications.
Expert Insights to Help You Grow
Featured Posts
Why a Reflowable Layout for Your Digital Pub Just Makes More Sense
A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.
Member Retention Strategies: How to Keep Your Members Engaged and Loyal
Creating unique member experiences is essential for ensuring ongoing retention and growth.
Ad Collection Just Got Easier
YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.
Events
Make Retargeting and Geofencing Work for You
Leverage digital marketing technology and techniques to drive your association’s growth goals.
Leveraging Your Association’s Anniversary
Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.
Education at Events: It Can Be Taught!
Offering certification or credentialing at your event could take it from valuable to a downright can’t-miss.
7 Ways to Show Your Publication Some Love at Your Next Event
Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.
Three Steps to Reinforce the Value of Your Events
As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]
Why You Should Use a Single Team for Ad Sales and Event Sales
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Keep Connections Going
Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve […]
New Year, New Event Planning Strategies
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Create an Event Exhibitor Advisory Group to Gain Necessary Insights
Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
There's Never Been a Better Time to Educate
There has never been a better time to educate your members and further position your association as an invaluable asset
9 Key Questions to Ask When Considering a Virtual Event
Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
Retain Revenue and Relationships When Event Plans Change
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
Association Revenue Strategy During COVID-19 Pandemic
Every organization is feeling the impact of COVID-19. Associations are no different.