Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 27, 2023

Messaging Matters: Lessons From Super Bowl LVII Commercials

Your association may not have an audience in the millions, but delivering effective, strategic messaging can put you on a winning path.

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Rachel Markey | December 20, 2022

8 Smart Considerations for Charitable Giving

Discover why and how associations that give back gain an advantage—beyond their bottom lines.

By Therese Umerlik | December 6, 2022

The Power of Storytelling: Creating a Connection Through Experience

Your association has stories of its successes, achievements, and goals, but are they being shared? Check out some ways to craft your stories so potential and current members can see how you can help them grow.

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Megan Brodbeck | February 15, 2022

Three Steps to Reinforce the Value of Your Events

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Ashley Reid | May 17, 2021

Keep Connections Going

Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve […]

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Craig Lauer | August 25, 2020

Create an Event Exhibitor Advisory Group to Gain Necessary Insights

Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.

By Ashley Reid | April 26, 2020

There's Never Been a Better Time to Educate

There has never been a better time to educate your members and further position your association as an invaluable asset

By Craig Lauer | April 26, 2020

9 Key Questions to Ask When Considering a Virtual Event

Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.

By Craig Lauer | April 19, 2020

5 Tips to Maintain Advertisers During COVID-19

For example, encourage advertisers to adjust their messaging instead of pulling an ad.

By Craig Lauer | April 10, 2020

Retain Revenue and Relationships When Event Plans Change

If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.

By Samuel Hoffmeister | March 30, 2020

Association Revenue Strategy During COVID-19 Pandemic

Every organization is feeling the impact of COVID-19. Associations are no different.