Association Connect

Expert Insights to Help You Grow

Featured Posts

By Laura Gaenzle | September 12, 2023

Communication Is Key to Creating Robust Event Sponsorships

Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.

By Ashley Reid | August 21, 2023

Rethinking the Meaning of Value

For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.

By Therese Umerlik | August 7, 2023

Magazines Remain Resilient Marketing Tools

Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.

By Samuel Hoffmeister | July 24, 2023

Case Study: Podcasting the Promise of Postsecondary Value

A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.

By Therese Umerlik | July 10, 2023

Your Subject Matter Experts Can Leverage AI to be Content Leaders

Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Julia Berley | January 4, 2022

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

By Rachel Markey | September 21, 2021

YGS Responds to the Global Paper Shortage

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

By Ashley Reid | June 23, 2021

The Results Are in: YGS Pubs Are EXCEL-lent

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.

By Rachel Markey | May 31, 2021

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Rachel Markey | January 26, 2021

The Print Terms You Need to Know

By becoming more familiar with print terminology, you can better understand your options and communicate your needs.

By Rachel Markey | October 27, 2020

Focus Groups Can Offer a Window Into Your Association’s Future

Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.

By Rachel Markey | September 29, 2020

5 Must-Knows for Marketing Follow-Up

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

By Samuel Hoffmeister | September 22, 2020

Making the Most of Cancelled Projects

That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.

By Rachel Markey | September 14, 2020

Boomerang Employees: How to Win Back Your Best Former Associates

Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.

By Craig Lauer | August 31, 2020

What You Need to Know About Lead Generation Right Now

Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.

By Craig Lauer | August 18, 2020

The Power of Video to Get Your Message Out

Video expresses the emotional side of your story, in some key ways better than any other format.

By Rachel Rohrbaugh | August 11, 2020

Retargeting Pixels: What Are They and How Do They Work?

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

By Samuel Hoffmeister | February 28, 2020

Meet Mark Ploucha, VP of Production Solutions

With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.