Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Expert Insights to Help You Grow
Featured Posts
Rethinking the Meaning of Value
For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.
Magazines Remain Resilient Marketing Tools
Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.
Case Study: Podcasting the Promise of Postsecondary Value
A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.
Your Subject Matter Experts Can Leverage AI to be Content Leaders
Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.
Generative AI and Navigating Member Communications
As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.
Featured
7 Ways to Show Your Publication Some Love at Your Next Event
Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.
7 Media Kit Essentials
Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!
Engineering a Storefront for Higher Revenues
ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.
An Executive Decision to Make a Big Impact
YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.