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Featured Posts
A Marvel-ous Approach to Lead Generation
YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.
Outsource Your Event Sales and Management to Unleash Your Event’s Potential
Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.
Case Study: A New Site for School Administrators
YGS Association Solutions delivers a dynamic new website for the School Administrators Association of New York State.
5 Tips for Bolstering Member Voices
Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?
Membership Evolution: Tailoring Strategies for Gen Z Career Growth
Your association can thrive in the evolving workforce by embracing Gen Z and supporting their career journeys through education, networking, mentorships, and social media to foster meaningful connections and sustainable growth.
Case Study: Transporting Content From Print to Digital
YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.
Media Sales
A Marvel-ous Approach to Lead Generation
YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.
Case Study: Transporting Content From Print to Digital
YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.
Leveraging Your Association’s Anniversary
Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.
Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Why You Should Use a Single Team for Ad Sales and Event Sales
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
Expanding Your Print Publication with a Digital Edition
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
5 Ways Podcasts Can Empower Your Association
Popular and profitable, the power of podcasts is undeniable.
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.