Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Ashley Reid | April 25, 2023

Take a Page From YGS’s Ebook

Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.

By Emma Ruth | April 11, 2023

Scan It or Tap It: Digital Business Cards Can Grow Your Association

Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]

By Samuel Hoffmeister | February 27, 2023

Messaging Matters: Lessons From Super Bowl LVII Commercials

Your association may not have an audience in the millions, but delivering effective, strategic messaging can put you on a winning path.

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Rachel Markey | September 21, 2021

YGS Responds to the Global Paper Shortage

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

By Ashley Reid | September 8, 2021

5 Reasons Why Your Association Needs Large-Format Digital Printing

Every association needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company/association deserves.

By Rachel Markey | March 25, 2021

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they […]

By Rachel Markey | February 9, 2021

YGS Achieves G7 Certification

YGS reaches another milestone to stay ahead of the curve for its design and print clients.

By Rachel Markey | January 26, 2021

The Print Terms You Need to Know

By becoming more familiar with print terminology, you can better understand your options and communicate your needs.

By Rachel Markey | November 24, 2020

The YGS Group Upgrades Digital Operations with HP Indigo 12000HD Press and Site Flow

The new HP Indigo 12000 HD Digital Press and HP PrintOS Site Flow automation solutions drive more sophisticated services and higher-impact print.

By Samuel Hoffmeister | August 4, 2020

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 […]

By Ashley Reid | August 3, 2020

All Signs Point to Safety

One of the best ways to communicate new safety protocols is to post eye-catching signage around your facility that guides employees as they adapt to this new normal—YGS can help with that.

By Craig Lauer | July 17, 2020

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

By Craig Lauer | June 22, 2020

Introducing Our Newest Press

YGS’ new HP Indigo 1200 digital offset press dramatically expands our print capabilities.

By Craig Lauer | June 7, 2020

How to Be Heard in the Marketplace

At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.

By Craig Lauer | May 26, 2020

Reducing Print Publication Frequency Can Be Costly

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.

By Craig Lauer | May 11, 2020

Building a Brand-New Magazine (During a Pandemic)

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.

By Craig Lauer | May 11, 2020

Deliver Sought-After Stability to Your Members

At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.

By Craig Lauer | May 1, 2020

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials.

By Jessica Price | April 10, 2020

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.