Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Expert Insights to Help You Grow
Featured Posts
Rethinking the Meaning of Value
For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.
Magazines Remain Resilient Marketing Tools
Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.
Case Study: Podcasting the Promise of Postsecondary Value
A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.
Your Subject Matter Experts Can Leverage AI to be Content Leaders
Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.
Generative AI and Navigating Member Communications
As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.
Publications
Rethinking the Meaning of Value
For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.
Take a Page From YGS’s Ebook
Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.
The Power of Storytelling: Creating a Connection Through Experience
Your association has stories of its successes, achievements, and goals, but are they being shared? Check out some ways to craft your stories so potential and current members can see how you can help them grow.
7 Ways to Show Your Publication Some Love at Your Next Event
Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.
Case Study: Reimagining a Publication, Driving Growth
A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.
YGS Boasts Major Wins
YGS and its association partners earn several prestigious industry awards
When an Audit Is a Good Thing
A communication audit can reveal valuable insights into what your members are looking for.
Association Publication Trends for 2022
Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
Introducing YGS ClicBook
For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.
A Publication Is Still an Essential Member Benefit
The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.
The Results Are in: YGS Pubs Are EXCEL-lent
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
EXCEL Award Win Inspires Us to Think Bigger and Bolder
NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they […]
The Print Terms You Need to Know
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
Planning Content in Ever-Changing Times
For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips.
More Than Just Award-Winning Design
YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 […]
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.