Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Ashley Reid | April 25, 2023

Take a Page From YGS’s Ebook

Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.

By Emma Ruth | April 11, 2023

Scan It or Tap It: Digital Business Cards Can Grow Your Association

Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]

By Samuel Hoffmeister | February 27, 2023

Messaging Matters: Lessons From Super Bowl LVII Commercials

Your association may not have an audience in the millions, but delivering effective, strategic messaging can put you on a winning path.

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Rachel Markey | October 19, 2021

Combating ‘The Great Resignation’

Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | April 6, 2021

Lifetime Membership Boosts Revenue Beyond Dues

When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it […]

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Rachel Markey | February 23, 2021

Going Back to Basics to Grow Membership

Reconnect with your core membership mission to achieve growth.

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Samuel Hoffmeister | January 12, 2021

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

By Rachel Markey | December 1, 2020

How to Budget Non-Dues Revenue for 2021

Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.

By Rachel Markey | November 17, 2020

Now's the Time to Consider Tweaking Your Paywall Model

Reconsidering your paywall could increase ROI for your association.

By Rachel Markey | September 29, 2020

5 Must-Knows for Marketing Follow-Up

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

By Samuel Hoffmeister | September 1, 2020

5 Simple Strategies to Bolster Your Membership

Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.

By Craig Lauer | August 31, 2020

What You Need to Know About Lead Generation Right Now

Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.