Writing AI Prompts That Get Results and Keep You in Charge
Your association’s staff can maximize generative AI by executing detailed prompts, but they still need to be hands on with checking the quality of the content produced.
Expert Insights to Help You Grow
Featured Posts
YGS Sponsorship Experts Launch New Event Opportunities
True to a track record positioned at the forefront of sponsorship strategies, YGS sponsorship and event management experts launched a range of exciting event opportunities at the 2023 NCTM Annual […]
Leveraging Your Association’s Anniversary
Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.
Association Membership Grows Post-COVID
A multipronged marketing strategy focusing on events, networking, education, and reliable content is helping to drive growth in recruiting and retaining members for associations, according to a recent survey.
Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Revenue Strategies
Leveraging Your Association’s Anniversary
Is your association hitting a big milestone soon? Make the most of it with an intentional, purposeful content and event strategy surrounding what should be a celebration for the ages.
Association Membership Grows Post-COVID
A multipronged marketing strategy focusing on events, networking, education, and reliable content is helping to drive growth in recruiting and retaining members for associations, according to a recent survey.
Rethinking the Meaning of Value
For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.
Exploring New Revenue Sources in the Digital Age
More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.
Why You Should Use a Single Team for Ad Sales and Event Sales
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Combating ‘The Great Resignation’
Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.
4 Surefire Ways to Understand Your Members’ Needs
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Lifetime Membership Boosts Revenue Beyond Dues
When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it […]
5 Metrics to Watch During Your Next Membership Marketing Campaign
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Maximizing Membership Marketing ROI Starts With Digital
Now is the time to invest in affordable membership marketing.
Going Back to Basics to Grow Membership
Reconnect with your core membership mission to achieve growth.
New Year, New Event Planning Strategies
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Data Segmentation: Organizing Information to Better Serve Members
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
How to Budget Non-Dues Revenue for 2021
Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.
Now's the Time to Consider Tweaking Your Paywall Model
Reconsidering your paywall could increase ROI for your association.
5 Must-Knows for Marketing Follow-Up
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.