Association Connect

Expert Insights to Help You Grow

Featured Posts

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Therese Umerlik | September 13, 2022

3 Ways Your Association Can Guide Members Through Chaotic Times

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

By Therese Umerlik | August 30, 2022

3 Ways to Promote Your Association’s Credentialing and Certificate Programs

One of the most important benefits an association can offer its members is education programming that provides the credentials and certificates to elevate them professionally, according to a recent Community […]

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Rachel Markey | July 20, 2022

7 Reasons Associations Need External Newsletters

Support your association’s stability, growth, and resiliency through focused and engaging communication.

By Rachel Markey | June 21, 2022

7 Reasons Associations Need Internal Newsletters

This internal tool could be more essential for your association than you realize.

By Therese Umerlik | June 7, 2022

Imposter Syndrome: What It Is and How to Respond to It

Associations can keep this crisis of self-confidence from getting out of control—internally and externally.

By Ashley Reid | May 24, 2022

YGS Boasts Major Wins

YGS and its association partners earn several prestigious industry awards

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Rachel Markey | October 19, 2021

Combating ‘The Great Resignation’

Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | April 6, 2021

Lifetime Membership Boosts Revenue Beyond Dues

When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it […]

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Rachel Markey | February 23, 2021

Going Back to Basics to Grow Membership

Reconnect with your core membership mission to achieve growth.

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Samuel Hoffmeister | January 12, 2021

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

By Rachel Markey | December 1, 2020

How to Budget Non-Dues Revenue for 2021

Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.

By Rachel Markey | November 17, 2020

Now's the Time to Consider Tweaking Your Paywall Model

Reconsidering your paywall could increase ROI for your association.

By Rachel Markey | September 29, 2020

5 Must-Knows for Marketing Follow-Up

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

By Samuel Hoffmeister | September 1, 2020

5 Simple Strategies to Bolster Your Membership

Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.

By Craig Lauer | August 31, 2020

What You Need to Know About Lead Generation Right Now

Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.