Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Rachel Markey | October 11, 2022

7 Media Kit Essentials

Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Samuel Hoffmeister | February 28, 2020

Meet Mark Ploucha, VP of Production Solutions

With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.

By Craig Lauer | January 27, 2020

Brad Altman Retires as President, Passes Torch to Jack Davidson

With a strong foundation for new possibilities, YGS enters its next exciting chapter.

By Craig Lauer | September 16, 2019

Discover the New YGS Website: Personalization, Engagement, Results

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]

By Craig Lauer | September 13, 2019

YGS Launches FIRST Values Award Program

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

By ygsadmin | July 11, 2019

Together We Grow

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

By ygsadmin | January 9, 2019

Meet Our Forty Under 40 Honoree: Erica Reed

Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.

By ygsadmin | September 18, 2018

EXCEL Awards: Anatomy of a Gold-Winning Entry

AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

By ygsadmin | August 31, 2018

Finding Out What It Takes to Work in the Industry

This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.

By ygsadmin | December 21, 2017

Greetings from Central PA: 12 Last-Minute Gift Ideas

The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.

By ygsadmin | November 15, 2017

Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.

By ygsadmin | July 19, 2017

Apprentice Spotlight: Abigail Martin

As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.

By ygsadmin | July 5, 2017

The Positioning Power of Agency Accolades

Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference

Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.