Communication Is Key to Creating Robust Event Sponsorships
Matching an association’s event with exhibitors and sponsors can be a win-win partnership with the right customized opportunities and committed customer service.
Expert Insights to Help You Grow
Featured Posts
Rethinking the Meaning of Value
For a lot of us, the word “value” evokes one thing: dollar signs. However, there are multiple ways to bring the big V to your members, and money has nothing to do with them.
Magazines Remain Resilient Marketing Tools
Many associations have a key to building their membership and promoting awareness of their mission already in the palm of their hand—their print publications.
Case Study: Podcasting the Promise of Postsecondary Value
A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.
Your Subject Matter Experts Can Leverage AI to be Content Leaders
Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.
Generative AI and Navigating Member Communications
As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.
YGS News
Meet Mark Ploucha, VP of Production Solutions
With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.
Brad Altman Retires as President, Passes Torch to Jack Davidson
With a strong foundation for new possibilities, YGS enters its next exciting chapter.
Discover the New YGS Website: Personalization, Engagement, Results
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]
YGS Launches FIRST Values Award Program
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]
And the 2019 AM&P Emerging Leader Award Goes to …
Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.
And the 2019 AM&P Emerging Leader Award Goes to …
Together We Grow
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.
Meet Our Forty Under 40 Honoree: Erica Reed
Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.
EXCEL Awards: Anatomy of a Gold-Winning Entry
AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.
Finding Out What It Takes to Work in the Industry
This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.
Greetings from Central PA: 12 Last-Minute Gift Ideas
The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.
Thaddeus Stevens Students Get a Glimpse of Work Life at YGS
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
Apprentice Spotlight: Abigail Martin
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.
The Positioning Power of Agency Accolades
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.
YGS as a Content Leader at the MM&C Conference
YGS as a Content Leader at the MM&C Conference
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.