RFP Essentials: Tips and Checklist for Landing the Right Sales Partner
Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!
Expert Insights to Help You Grow
Featured Posts
Understanding Your Members to Evolve Your Content Strategy
How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.
YGS Arch: A First Look at the Affordable Way to Elevate Association Content
YGS Arch redefines how associations share, manage, and optimize member communications.
Why a Reflowable Layout for Your Digital Pub Just Makes More Sense
A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.
Filter by category
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Essential ILMA
A letter from Holly Alfano, CEO, Independent Lubricant Manufacturers Association.
Onward and Upward
A letter from Jason Gamel, the President and CEO of the American Resort Development Association.
4 Tips for Creating Online Course Content
When laying the groundwork for online courses, content is king.
Keeping Employees Engaged While Working Remotely
With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
Deliver Sought-After Stability to Your Members
At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.
Animals Aid Us Amid a Crisis
Our pets provide consistency and companionship in the cutest form.
Sustaining Member Dues Revenue
Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.
Mental Health: A Necessary Priority for Your Team
Stress, anxiety, depression, grief, trauma—these are unfortunately becoming more common.
Are Your Email Messages CAN-SPAM Compliant?
Email marketing campaigns can be extremely effective, but there are rules to sending these communications.
See YGS Production in Action
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
A Strong, Rewarding Accolade Program
We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.
A Better Vendor for Better Results
YGS created ecommerce storefronts and marketing materials that helped multiply Adweek’s revenue.
Engineering a Storefront for Higher Revenues
ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.