RFP Essentials: Tips and Checklist for Landing the Right Sales Partner
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Understanding Your Members to Evolve Your Content Strategy
How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.
YGS Arch: A First Look at the Affordable Way to Elevate Association Content
YGS Arch redefines how associations share, manage, and optimize member communications.
Why a Reflowable Layout for Your Digital Pub Just Makes More Sense
A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.
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Down to the Wire: A Relationship-Driven Success Story
The YGS content team has taken on several time-critical challenges to help deliver the most pertinent, informative messaging possible.
There's Never Been a Better Time to Educate
There has never been a better time to educate your members and further position your association as an invaluable asset
Navigating Government Financial Aid
By now, you’ve likely heard of the 880-page bill known as the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the financial relief package signed into law to combat the negative […]
9 Key Questions to Ask When Considering a Virtual Event
Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.
Every Day Is Bring Your Child to Work Day!
Developed by the Take Our Daughters and Sons to Work Foundation as a means to introduce children to future job possibilities, Take Our Daughters and Sons to Work Day falls […]
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
How to Hold a Virtual Fly-In
With many states under stay-at-home orders, a visit to D.C. is no longer an option. But that doesn’t mean you can’t reach your representatives.
A Powerful Association Strategy
Looking for some insight into communicating and sharing information with your members? Allow AICC to inspire you.
A Letter to Members From the Executive Director of NASSP
A letter by JoAnn Bartoletti, Executive Director of NASSP, first appearing in Principal Leadership Magazine.
Social Distancing, Innovative Connecting
A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine.
Taking Care of Yourself Is Essential to Taking Care of Business
Here are some strategies you can employ to mitigate an understandably strong emotional response to an infectious disease outbreak.
YGS Managers Support Parents Working From Home
Even parents who are accustomed to working from home are having to face the new frontier of closed schools and shut-down daycares.
Cheers to Being #AloneTogether
Twenty-plus YGSers joined the video happy hour, and it was just what we needed.
Leadership in a Crisis
An article by Sheriff Daron Hall, 2019–2020 National Sheriffs’ Association President. It first appeared in Sheriff & Deputy magazine, produced by YGS.
Use a CMS to Deliver the Right Message to Your Audiences
Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve.
Using Social Media to Fight the Good Fight
It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing.