Association Connect

Expert Insights to Help You Grow

Featured Posts

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Jason Sweigart | October 8, 2024

Ad Collection Just Got Easier

YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.

By Craig Lauer | April 26, 2020

Navigating Government Financial Aid

By now, you’ve likely heard of the 880-page bill known as the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the financial relief package signed into law to combat the negative […]

By Craig Lauer | April 26, 2020

9 Key Questions to Ask When Considering a Virtual Event

Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.

By Jessica Price | April 24, 2020

Every Day Is Bring Your Child to Work Day!

Developed by the Take Our Daughters and Sons to Work Foundation as a means to introduce children to future job possibilities, Take Our Daughters and Sons to Work Day falls […]

By Craig Lauer | April 19, 2020

5 Tips to Maintain Advertisers During COVID-19

For example, encourage advertisers to adjust their messaging instead of pulling an ad.

By Ashley Reid | April 19, 2020

How to Hold a Virtual Fly-In

With many states under stay-at-home orders, a visit to D.C. is no longer an option. But that doesn’t mean you can’t reach your representatives.

By Craig Lauer | April 19, 2020

A Powerful Association Strategy

Looking for some insight into communicating and sharing information with your members? Allow AICC to inspire you.

By ygsadmin | April 19, 2020

A Letter to Members From the Executive Director of NASSP

A letter by JoAnn Bartoletti, Executive Director of NASSP, first appearing in Principal Leadership Magazine.

By Craig Lauer | April 19, 2020

Social Distancing, Innovative Connecting

A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine.

By Craig Lauer | April 19, 2020

Taking Care of Yourself Is Essential to Taking Care of Business

Here are some strategies you can employ to mitigate an understandably strong emotional response to an infectious disease outbreak.

By Craig Lauer | April 19, 2020

YGS Managers Support Parents Working From Home

Even parents who are accustomed to working from home are having to face the new frontier of closed schools and shut-down daycares.

By Craig Lauer | April 19, 2020

Cheers to Being #AloneTogether

Twenty-plus YGSers joined the video happy hour, and it was just what we needed.

By Craig Lauer | April 19, 2020

Leadership in a Crisis

An article by Sheriff Daron Hall, 2019–2020 National Sheriffs’ Association President. It first appeared in Sheriff & Deputy magazine, produced by YGS.

By Craig Lauer | April 16, 2020

Use a CMS to Deliver the Right Message to Your Audiences

Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve.

By Ashley Reid | April 10, 2020

Using Social Media to Fight the Good Fight

It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing.

By Craig Lauer | April 10, 2020

Retain Revenue and Relationships When Event Plans Change

If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.

By Samuel Hoffmeister | April 10, 2020

An Employee Tests Positive for COVID-19—Now What?

As an essential organization during the COVID-19 pandemic, leaders have a responsibility to maintain a safe working environment.