Association Connect

Expert Insights to Help You Grow

Featured Posts

By Carmen Lamb | January 20, 2025

RFP Essentials: Tips and Checklist for Landing the Right Sales Partner

Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!

By Samuel Hoffmeister | January 9, 2025

Understanding Your Members to Evolve Your Content Strategy

How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | April 10, 2020

Retain Revenue and Relationships When Event Plans Change

If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.

By Samuel Hoffmeister | April 10, 2020

An Employee Tests Positive for COVID-19—Now What?

As an essential organization during the COVID-19 pandemic, leaders have a responsibility to maintain a safe working environment.

By Jessica Price | April 10, 2020

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.

By Ashley Reid | April 10, 2020

Staying Creative in a Time of Uncertainty

To discuss this issue, we convened a virtual roundtable with our design team.

By Ashley Reid | April 10, 2020

Communicating With Members During a Crisis

Maintaining a calm, clear voice and keeping open channels of communication with members and stakeholders is critical.

By Rachel Markey | April 10, 2020

Associations Who Come Together Stay Together

Some ways to combat feelings of isolation and invigorate your mission’s vitality in this brave new world.

By Craig Lauer | April 8, 2020

Use a Messaging Platform to Manage Crisis Communications

A messaging platform helps a group succinctly explain key messages to various audiences in a consistent way.

By ygsadmin | April 3, 2020

Keeping Your Organization Healthy

YGS remains fully operational, safely and responsibly, and we are here to help.

By Samuel Hoffmeister | March 30, 2020

Association Revenue Strategy During COVID-19 Pandemic

Every organization is feeling the impact of COVID-19. Associations are no different.

By Samuel Hoffmeister | March 30, 2020

Strengthening Solidarity Reinforces Resiliency

Amid the spread of COVID-19, organizations and their members are adjusting to a new normal of working from home.

By Samuel Hoffmeister | March 30, 2020

Unemployment Update and HR Sources

As the COVID-19 pandemic continues to affect employers in the U.S., the federal government has continued to issue guidance pertaining to unemployment.

By Ashley Reid | March 29, 2020

Taking the Pulse of Your Membership

In this rapidly changing landscape, it can be tough to decipher the best course of action when it comes to learning about the needs of your members.

By ygsadmin | March 27, 2020

YGS Remains Fully Operational

Please take a moment to watch my video response to the current crisis.

By Samuel Hoffmeister | February 28, 2020

Meet Mark Ploucha, VP of Production Solutions

With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.

By Craig Lauer | January 27, 2020

Brad Altman Retires as President, Passes Torch to Jack Davidson

With a strong foundation for new possibilities, YGS enters its next exciting chapter.

By ygsadmin | November 6, 2019

An Executive Decision to Make a Big Impact

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.