Association Connect

Expert Insights to Help You Grow

Featured Posts

By Craig Lauer | February 17, 2025

Unlocking Association Content: To Gate or Not to Gate?

For associations, content is one of the most valuable assets. Whether it’s publications, blog articles, reports, podcasts, or ebooks, content represents the knowledge and expertise that members and potential members […]

By Samuel Hoffmeister | February 4, 2025

YGS Leaf: Elevating the Value of Digital Publications 

YGS Leaf transforms your digital publication into a more modern, accessible, and affordable content solution.

By Carmen Lamb | January 20, 2025

RFP Essentials: Tips and Checklist for Landing the Right Sales Partner

Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!

By Samuel Hoffmeister | January 9, 2025

Understanding Your Members to Evolve Your Content Strategy

How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.

By Craig Lauer | January 27, 2020

Brad Altman Retires as President, Passes Torch to Jack Davidson

With a strong foundation for new possibilities, YGS enters its next exciting chapter.

By ygsadmin | November 6, 2019

An Executive Decision to Make a Big Impact

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.

By Craig Lauer | November 1, 2019

Erickson Living Discovers the Advantage of YGS Total Solutions

As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.

By Craig Lauer | September 16, 2019

Discover the New YGS Website: Personalization, Engagement, Results

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]

By Craig Lauer | September 13, 2019

YGS Launches FIRST Values Award Program

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.

By ygsadmin | July 11, 2019

Together We Grow

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

By ygsadmin | July 2, 2019

Total Principal Strategy

For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.

By ygsadmin | July 2, 2019

Something’s Brewing in Chocolatetown

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

By ygsadmin | July 2, 2019

Next Stop: Strategic Engagement

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.

By ygsadmin | July 2, 2019

Owning the Booth Space

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

By ygsadmin | July 2, 2019

An Astounding Enchaînement

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

By ygsadmin | July 2, 2019

Redefining a 70-Year-Old Brand

We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.

By ygsadmin | July 1, 2019

A Campaign for the Building PROs

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

By ygsadmin | July 1, 2019

Eventful Educator Engagement

TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.