As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]

Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.

YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”

YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.