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Expert Insights to Help You Grow
For associations, content is one of the most valuable assets. Whether it’s publications, blog articles, reports, podcasts, or ebooks, content represents the knowledge and expertise that members and potential members […]
YGS Leaf transforms your digital publication into a more modern, accessible, and affordable content solution.
Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!
How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.
Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.
YORK, PA — The YGS Group, Inc. is proud to announce the recent award recognitions, received for excellence and innovation in association media publishing and design. The company earned two […]
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals?
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.
Hear from our account director about the unique role of account management at YGS, as well as the nuances of great account management.
True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board.
Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS’ marketing leaders offer advice for making the transition.
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?