Association Connect

Expert Insights to Help You Grow

Featured Posts

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By Therese Umerlik | September 13, 2022

3 Ways Your Association Can Guide Members Through Chaotic Times

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

By Therese Umerlik | August 30, 2022

3 Ways to Promote Your Association’s Credentialing and Certificate Programs

One of the most important benefits an association can offer its members is education programming that provides the credentials and certificates to elevate them professionally, according to a recent Community […]

By Samuel Hoffmeister | August 15, 2022

Case Study: Reimagining a Publication, Driving Growth

A publication, as the centerpiece of any great content strategy, should offer value that current and potential members simply can’t leave behind. With our help, one association truly delivered.

By Rachel Markey | July 20, 2022

7 Reasons Associations Need External Newsletters

Support your association’s stability, growth, and resiliency through focused and engaging communication.

By Rachel Markey | June 21, 2022

7 Reasons Associations Need Internal Newsletters

This internal tool could be more essential for your association than you realize.

By Therese Umerlik | June 7, 2022

Imposter Syndrome: What It Is and How to Respond to It

Associations can keep this crisis of self-confidence from getting out of control—internally and externally.

By Ashley Reid | May 24, 2022

YGS Boasts Major Wins

YGS and its association partners earn several prestigious industry awards

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Rachel Markey | January 18, 2022

Say Hello to Your Account Manager

You know they nurture long-term relationships, but do you know what makes your account manager stand out from the rest?

By Julia Berley | January 4, 2022

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

By Rachel Markey | December 14, 2021

YGS Gives Back During the Holiday Season

No matter the time of year, YGS is highly involved in several community initiatives, but the holiday season is undoubtedly one of the peak times of giving.

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Rachel Markey | October 19, 2021

Combating ‘The Great Resignation’

Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.

By Rachel Markey | September 21, 2021

YGS Responds to the Global Paper Shortage

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

By Ashley Reid | September 8, 2021

5 Reasons Why Your Association Needs Large-Format Digital Printing

Every association needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company/association deserves.

By Samuel Hoffmeister | July 27, 2021

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.

By Laura Gaenzle | June 30, 2021

Key Considerations for a Better Booth Experience

Exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence your exhibit’s success at the next big show. According to Trade Show […]

By Rachel Markey | June 29, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.

By Ashley Reid | June 23, 2021

The Results Are in: YGS Pubs Are EXCEL-lent

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.

By Craig Lauer | June 3, 2021

Content Marketing 101

You know the feeling—you’re watching a YouTube video when suddenly you’re interrupted by an ad for a product that you would never have any use for. Now, say the video […]

By Craig Lauer | June 3, 2021

What You Need to Know About Lead Generation Right Now

Distilled to its truest form, lead generation encapsulates all activities related to identifying and cultivating potential clients. It allows companies to develop a continuous sales pipeline and establish relationships with […]

By Craig Lauer | June 3, 2021

Farewell, Fragmentation. Hello, Integrated Marketing!

It’s not just another catchphrase: Integrated marketing is a strategic communications approach that brings consistency and coherence to the complexity of creating and delivering valuable messages to your target audience. […]

By Craig Lauer | June 2, 2021

5 Must-Knows for Marketing Follow-Up

As in personal endeavors, in business strong relationships develop over time and across multiple interactions. Whether your organization is reaching out to current or former customers, or exploring new leads, […]

By Craig Lauer | June 2, 2021

Pros & Cons of Using Stock Photos in Your Marketing

mages enhance marketing efforts, and stock photos are widely attainable to license for creative use. They have been around for almost 100 years and are now available all over the […]