Association Connect

Expert Insights to Help You Grow

Featured Posts

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Laura Gaenzle | March 26, 2024

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.

By Samuel Hoffmeister | February 26, 2024

Case Study: A New Site for School Administrators

YGS Association Solutions delivers a dynamic new website for the School Administrators Association of New York State.

By Ashley Reid | January 30, 2024

5 Tips for Bolstering Member Voices

Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?

By Therese Umerlik | January 16, 2024

Membership Evolution: Tailoring Strategies for Gen Z Career Growth

Your association can thrive in the evolving workforce by embracing Gen Z and supporting their career journeys through education, networking, mentorships, and social media to foster meaningful connections and sustainable growth.

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Samuel Hoffmeister | August 4, 2020

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 […]

By Craig Lauer | July 28, 2020

The Power and Profit of Sponsored Content

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.

By Ashley Reid | July 17, 2020

Excellence by (Re)Design

Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers.

By Craig Lauer | July 17, 2020

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

By Craig Lauer | May 26, 2020

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.

By Craig Lauer | May 26, 2020

Reducing Print Publication Frequency Can Be Costly

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.

By Craig Lauer | May 11, 2020

Building a Brand-New Magazine (During a Pandemic)

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.

By Craig Lauer | May 11, 2020

Deliver Sought-After Stability to Your Members

At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.

By Craig Lauer | May 1, 2020

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials.

By Jessica Price | April 10, 2020

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.