RFP Essentials: Tips and Checklist for Landing the Right Sales Partner
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Featured Posts
Understanding Your Members to Evolve Your Content Strategy
How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.
YGS Arch: A First Look at the Affordable Way to Elevate Association Content
YGS Arch redefines how associations share, manage, and optimize member communications.
Why a Reflowable Layout for Your Digital Pub Just Makes More Sense
A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.
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Into the Figurative Fold: 7 Tips to Train Remote Employees
Including firsthand perspectives, get the lowdown on best practices for remote training relative to every industry and employee.
5 Simple Strategies to Bolster Your Membership
Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.
What You Need to Know About Lead Generation Right Now
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Create an Event Exhibitor Advisory Group to Gain Necessary Insights
Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
Creating Association Videos: How to Get Started
When you need a polished video, go with a pro. But for social media and many other communications, sometimes DIY is a solid choice.
The Power of Video to Get Your Message Out
Video expresses the emotional side of your story, in some key ways better than any other format.
Tips to Make Your Virtual Meetings More Professional
Now that we’ve gotten the hang of virtual communication, it’s time to take it up a notch.
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Is Your Site Built With Drupal? Get Info You Need to Know!
Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare.
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.
More Than Just Award-Winning Design
YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 […]
All Signs Point to Safety
One of the best ways to communicate new safety protocols is to post eye-catching signage around your facility that guides employees as they adapt to this new normal—YGS can help with that.
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
8 Essential Tactics for Attracting Younger Association Members
For younger people in the early stages of their career, membership in an association is more important than ever.
Excellence by (Re)Design
Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers.