Association Connect

Expert Insights to Help You Grow

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By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Ashley Reid | April 25, 2023

Take a Page From YGS’s Ebook

Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.

By Emma Ruth | April 11, 2023

Scan It or Tap It: Digital Business Cards Can Grow Your Association

Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]

By Samuel Hoffmeister | February 27, 2023

Messaging Matters: Lessons From Super Bowl LVII Commercials

Your association may not have an audience in the millions, but delivering effective, strategic messaging can put you on a winning path.

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Craig Lauer | June 29, 2020

How to Return to Work Safely

If you’re looking for a quick reopening guide for your office, check out this list of precautions to make your workplace safer.

By Craig Lauer | June 15, 2020

Tips, Tricks, Teams

If you’re in need of a great tool to keep your staff connected, give Teams a go.

By Craig Lauer | May 31, 2020

5 Pros and 5 Cons of Permanent Work-From-Home Policies

Consider the following advantages and disadvantages as you assess what’s best for your association.

By Ashley Reid | May 31, 2020

Nurturing Diversity to Benefit Your Association

As working from home becomes the new normal and geographical barriers are removed, there is more opportunity than ever to cultivate diversity.

By Craig Lauer | May 26, 2020

Our Teams, Our Strength

“My head is spinning.” I must have received more than 50 emails in the past month that included that phrase or something similar.

By Craig Lauer | May 26, 2020

Mental Health: A Necessary Priority for Your Team

It’s critical that your company’s leaders provide necessary resources and offer a lending ear to those on your staff who may need it.

By Craig Lauer | May 26, 2020

Staying Healthy on the Job—at Home

As the leader of your workforce, you must help employees navigate the current challenges, whatever those may be.

By Craig Lauer | May 17, 2020

Essential ILMA

A letter from Holly Alfano, CEO, Independent Lubricant Manufacturers Association.

By Craig Lauer | May 17, 2020

Onward and Upward

A letter from Jason Gamel, the President and CEO of the American Resort Development Association.

By Craig Lauer | May 17, 2020

Keeping Employees Engaged While Working Remotely

With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.

By Rachel Markey | May 8, 2020

Animals Aid Us Amid a Crisis

Our pets provide consistency and companionship in the cutest form.

By Craig Lauer | May 4, 2020

Sustaining Member Dues Revenue

Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.

By Craig Lauer | May 3, 2020

Mental Health: A Necessary Priority for Your Team

Stress, anxiety, depression, grief, trauma—these are unfortunately becoming more common.

By Craig Lauer | April 26, 2020

Navigating Government Financial Aid

By now, you’ve likely heard of the 880-page bill known as the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the financial relief package signed into law to combat the negative […]

By Jessica Price | April 24, 2020

Every Day Is Bring Your Child to Work Day!

Developed by the Take Our Daughters and Sons to Work Foundation as a means to introduce children to future job possibilities, Take Our Daughters and Sons to Work Day falls […]

By ygsadmin | April 19, 2020

A Letter to Members From the Executive Director of NASSP

A letter by JoAnn Bartoletti, Executive Director of NASSP, first appearing in Principal Leadership Magazine.

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