Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Megan Brodbeck | October 25, 2022

7 Ways to Show Your Publication Some Love at Your Next Event

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

By Rachel Markey | October 11, 2022

7 Media Kit Essentials

Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!

By Therese Umerlik | September 27, 2022

3 Tips for Promoting Your Mentorship Program

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

By ygsadmin | September 18, 2018

EXCEL Awards: Anatomy of a Gold-Winning Entry

AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

By ygsadmin | May 30, 2018

Conference Advice: Maximizing Your Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.

By ygsadmin | April 2, 2018

Cheers to TEI's Midyear Conference!

As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference

By ygsadmin | June 19, 2017

YGS as a Content Leader at the MM&C Conference

Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.