Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 4, 2025

YGS Leaf: Elevating the Value of Digital Publications 

YGS Leaf transforms your digital publication into a more modern, accessible, and affordable content solution.

By Carmen Lamb | January 20, 2025

RFP Essentials: Tips and Checklist for Landing the Right Sales Partner

Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!

By Samuel Hoffmeister | January 9, 2025

Understanding Your Members to Evolve Your Content Strategy

How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | April 20, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

By Rachel Markey | April 6, 2021

Lifetime Membership Boosts Revenue Beyond Dues

When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it […]

By Rachel Markey | March 23, 2021

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

By Shirley Kehrsmeltzer | March 9, 2021

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

By Rachel Markey | February 23, 2021

Going Back to Basics to Grow Membership

Reconnect with your core membership mission to achieve growth.

By Rachel Markey | January 26, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

By Samuel Hoffmeister | January 12, 2021

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

By Rachel Markey | December 1, 2020

How to Budget Non-Dues Revenue for 2021

Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.

By Rachel Markey | November 17, 2020

Now's the Time to Consider Tweaking Your Paywall Model

Reconsidering your paywall could increase ROI for your association.

By Rachel Markey | September 29, 2020

5 Must-Knows for Marketing Follow-Up

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

By Samuel Hoffmeister | September 1, 2020

5 Simple Strategies to Bolster Your Membership

Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.

By Craig Lauer | August 31, 2020

What You Need to Know About Lead Generation Right Now

Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.

By Craig Lauer | August 25, 2020

Expand Your Virtual Event Revenue—Before and After the Event

Help expand the monetization of your online event with this list of potential virtual sponsorships.

By Craig Lauer | July 28, 2020

The Power and Profit of Sponsored Content

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.

By Craig Lauer | July 28, 2020

8 Essential Tactics for Attracting Younger Association Members

For younger people in the early stages of their career, membership in an association is more important than ever.

By Craig Lauer | June 22, 2020

Showing Next-Gen Members the Value of Your Association

Ensure the longevity of your association and the industry you represent by appealing to younger generations.