Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 4, 2025

YGS Leaf: Elevating the Value of Digital Publications 

YGS Leaf transforms your digital publication into a more modern, accessible, and affordable content solution.

By Carmen Lamb | January 20, 2025

RFP Essentials: Tips and Checklist for Landing the Right Sales Partner

Streamline your Request for Proposal process with our expert guide. Download the complimentary checklist to start planning today!

By Samuel Hoffmeister | January 9, 2025

Understanding Your Members to Evolve Your Content Strategy

How do associations deliver authentic content in a truly strategic, cohesive way? It starts with knowing your membership and meeting them where they want to be met.

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | July 27, 2021

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.

By Rachel Markey | June 29, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.

By Ashley Reid | June 23, 2021

The Results Are in: YGS Pubs Are EXCEL-lent

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.

By Rachel Markey | March 25, 2021

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they […]

By Rachel Markey | January 26, 2021

The Print Terms You Need to Know

By becoming more familiar with print terminology, you can better understand your options and communicate your needs.

By Ashley Reid | September 15, 2020

Planning Content in Ever-Changing Times

For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips.

By Samuel Hoffmeister | August 4, 2020

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 […]

By Craig Lauer | July 28, 2020

The Power and Profit of Sponsored Content

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.

By Ashley Reid | July 17, 2020

Excellence by (Re)Design

Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers.

By Craig Lauer | July 17, 2020

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

By Craig Lauer | May 26, 2020

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.

By Craig Lauer | May 26, 2020

Reducing Print Publication Frequency Can Be Costly

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.

By Craig Lauer | May 11, 2020

Building a Brand-New Magazine (During a Pandemic)

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.

By Craig Lauer | May 11, 2020

Deliver Sought-After Stability to Your Members

At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.

By Craig Lauer | May 1, 2020

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials.

By Jessica Price | April 10, 2020

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.