Association Connect

Expert Insights to Help You Grow

Featured Posts

By Laura Gaenzle | June 18, 2024

Make Retargeting and Geofencing Work for You

Leverage digital marketing technology and techniques to drive your association’s growth goals.

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Samuel Hoffmeister | June 4, 2024

Accessibility, Usability, and Your Members’ Digital Content Experience

Meeting the accessibility needs of your members is not easy. It takes hard work and a lot of time, but starting with a basic understanding can get you closer to where you need to be.

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Therese Umerlik | November 28, 2023

Writing AI Prompts That Get Results and Keep You in Charge

Your association’s staff can maximize generative AI by conducting detailed prompts, but they still need to be hands-on with checking the quality of the content produced.

By Samuel Hoffmeister | July 24, 2023

Case Study: Podcasting the Promise of Postsecondary Value

A podcast for the American Association of State Colleges and Universities sees immediate traction, with a mission to deliver stories of social equity and triumph in postsecondary education.

By Therese Umerlik | July 10, 2023

Your Subject Matter Experts Can Leverage AI to be Content Leaders

Your association’s thought leaders can tame the Wild West of AI-generated information with their expertise and experience. And your staff can use these tools to streamline processes so they can focus on your members.

By Samuel Hoffmeister | May 22, 2023

Generative AI and Navigating Member Communications

As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.

By Emma Ruth | April 11, 2023

Scan It or Tap It: Digital Business Cards Can Grow Your Association

Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Craig Lauer | November 1, 2019

Erickson Living Discovers the Advantage of YGS Total Solutions

As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.

By ygsadmin | January 8, 2019

5 Often-Forgotten SEO Tips

Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.

By ygsadmin | November 30, 2018

MAP: 10 Marketing Automation Questions Answered

Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.

By ygsadmin | June 20, 2018

Digital Ad Strategies Aimed at Reaching Consumers in 2018

How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?

By ygsadmin | June 12, 2017

Net Neutrality Explained

Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.

By ygsadmin | May 12, 2017

Efficiencies in Marketing, Print Automation

“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.

By ygsadmin | February 7, 2017

Beyond the Goggles and Games

Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?