Beyond the end-to-end production of TEI’s Tax Executive magazine, YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.
TEI was looking to further engage its membership
and recruit new members with a full campaign, so it came to YGS to get the job
done. It was also looking for assistance in how to do so strategically, while
meeting an aggressive timeline and staying within budget. TEI needed a set of
recruitment tools for each of its 57 chapters.
After much collaboration, discovery, and
strategizing, YGS developed a collection of strategic marketing materials,
including a marketing automation portal and campaign how-to guide. These
materials can be used by TEI chapter leaders to successfully execute the campaign
and optimize results. All materials—which were brand consistent and complaint—provided
TEI and its chapter officials with a useful set of tools to recruit new
By Laura Gaenzle |
October 31, 2023
YGS Sponsorship Experts Launch New Event Opportunities
True to a track record positioned at the forefront of sponsorship strategies, YGS sponsorship and event management experts launched a range of exciting event opportunities at the 2023 NCTM Annual […]
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.