Association Connect

New Product Strategy? I’ll Take S’more

By ygsadmin | June 21, 2019

In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.

Challenge

Leading up to the launch of Hershey’s S’mores, YGS was tasked with delivering a visual and digital experience that not only implemented S’mores into the iconic Hershey brand family, but also prompted audiences to want to dig into its take on a sweet and smoky American favorite.

Results

Working hand in hand with Hershey, YGS designed and printed signage and a window graphic—all in-house. To help promote the new initiative, YGS pulled together social media posts and designed a digital screen that described the product, exemplifying the theme of “Smoosh Your S’mores.”

Related Posts

By ygsadmin | January 1, 2024

An Executive Decision to Make a Big Impact

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.
Read more

By ygsadmin | January 1, 2024

Something’s Brewing in Chocolatetown

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.
Read more

By ygsadmin | January 1, 2024

Owning the Booth Space

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.
Read more