Next Stop: Strategic Engagement

Media Sales

Maximize revenue with tactical ad placements and sponsorships that align with your mission.

Member Communications

Strengthen engagement with thoughtful content that informs, connects, and retains your members.

Event Sales &
Management

Seamless planning, strategic sponsorships, and flawless execution to maximize your event’s impact.

YGS Arch

Your association’s branded central hub for news, publications, and updates.

YGS Leaf

A digital publication platform, bringing content to life with an interactive, reader-friendly experience.
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Overview

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: Destinations, a bimonthly magazine; Motorcoach Marketer, an annual membership directory; and ABA Today, a show daily distributed at ABA’s annual Marketplace event.

Challenge

ABA was looking for a vendor that could take over sales, content, design, production, and printing of its publications. To support the publications, everything from a sales team and media kit development to author assignments, editing, photo selections, layout, printing, and distribution was needed.

Results

Working collaboratively with ABA, YGS Association delivers the seamless end-to-end development of ABA’s publications. All deliverables are done in-house by YGS, allowing for more streamlined communication and increased efficiency. While the production of the publications is the basis of the original scope of work, because of our additional capabilities, ABA has awarded nonpublication projects to YGS, and the partnership continues to evolve.

“

ABA’s relationship with YGS is truly a partnership. We continually add more projects into the relationship as they are a trusted resource. Working with the whole YGS team is a pleasure as we are all invested in ensuring our mutual success."

— Melanie Hinton

Director of Communications & Media Relations, American Bus Association