Flexible Packaging Association - YGS Association Solutions

Overview

When FPA came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS Association Solutions handled the project every step of the way—providing a seamless experience for the client.

Challenge

FPA needed a new magazine that would provide association members and industry corporate leaders with important news and insight regarding supply chain, sustainability, advocacy, and technical innovations in the flexible packaging industry. This new publication needed to also be supported by media sales and promotion.

Results

Since FPA did not have an existing publication of their own, YGS Association Solutions worked with the client to assess their needs and goals. We translated these insights into a robust magazine—full of relevant ads—that we support with digital components, including an eblast and a digital flipbook version of the publication. To further entice readers and advertisers, we created an issue-promotion video that showcases the magazine’s content.

Services

The Flexible Packaging Association did not have a magazine, so we were embarking in uncharted territory. The YGS team lead us through the process seamlessly, not only with their expertise, but with patience and training. They enabled FPA to put out a first-class publication and greatly expand our reach as the voice of the industry.

Alison Keane, Esq., CAE , FPA President & CEO

A publication with a complementary digital communication strategy will keep your members turning to you for essential thought leadership.

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