Flexible Packaging Association

Overview

When FPA’s third-party publication proved to have more limitations than opportunities, it knew it was time to take control and launch its own magazine. So, YGS built the new publication from the ground up, with a content strategy to offer meaningful editorial content that would work synergistically with media sales. The result was a vehicle with tremendous potential and already proven results for significant advertising revenue.

Challenge

Media sales rates had to be determined. Advertisers needed to be made aware of the opportunities. And this brand-new, high-quality publication needed to reach influencers and decision-makers in the flexible packaging industry. The launch required design concepting, content architecture, media sales, issue promotion, printing, distribution, and digital support that would turn the magazine into a revenue generator for FPA.

Results

The switch paid off for FPA. After only three to four months, FPA was able to secure over $33,000 worth of advertising in their brand-new publication that had no advertising history. This success was the result of a cohesive plan where all the elements of the magazine worked together to deliver a high-quality product with proper promotion and media sales results.

Services

The Flexible Packaging Association did not have a magazine, so we were embarking in uncharted territory. The YGS team led us through the process seamlessly, not only with their expertise, but with patience and training. They enabled FPA to put out a first-class publication and greatly expand our reach as the voice of the industry.

Alison Keane, Esq., CAE, FPA President & CEO

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