By ygsadmin | April 2, 2018
YGS teamed up with Tax Executives Institute (TEI) for another great Midyear Conference. YGS is currently working on a strategic rebrand for TEI, so this time around at the conference, we captured man-on-the-street footage and wrote and directed member testimonials to integrate into brand launch activities planned for later this year. YGS was also able to leverage the captive audience at the conference party with a “Cheers to TEI” activity during which members could express how they feel about TEI with words collected during brand discovery sessions conducted earlier this year. TEI is an incredible strategic partner, and through our various projects with the Institute, YGS has forged great relationships with our key TEI contacts and institute members.