Association Connect

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

By Laura Gaenzle | March 26, 2024

In the fast-paced world of event sales and management, many associations are discovering the benefits of outsourcing these critical functions.

Leveraging specialized agencies not only enhances efficiency but also brings a wealth of innovation and expertise that can propel events to new heights, particularly as more than 55% of events are expected to be in-person in 2024, according to an American Express business travel survey.

Here’s why you should consider it, too.

Expertise on Demand

Outsourcing connects you with professionals who live and breathe event sales and management. They bring a level of expertise that can significantly elevate the quality and appeal of your events, thanks to their in-depth knowledge of current trends, technology, and best practices.

Focus on Core Business

By delegating event-related tasks, your team can focus on what they do best: driving the core mission and business forward. This shift in focus can lead to improved productivity and innovation within your primary operations.

Cost Efficiency

Outsourcing can be a financially savvy strategy. It eliminates the need for in-house resources dedicated solely to event planning, which includes ongoing training and software investments. Specialized agencies have these resources at their disposal, offering a cost-effective solution without sacrificing quality.

Time Savings

Sponsorship planning and fulfilment is time-consuming. Outsourcing this responsibility frees up your internal resources, allowing your team to concentrate on other strategic activities. It’s all about working smarter, not harder.

Expanded Networks

Professional event managers and sales teams come with an extensive network of vendors, venues, and sponsors. This can open up new opportunities for your events that you might not have access to otherwise.

Innovative Approaches

External teams often bring fresh perspectives and innovative ideas to the table. Their exposure to a variety of events and industries allows them to craft unique experiences that can set your events apart from the competition, including various ways of promoting your association’s publication.

In a nutshell, outsourcing event sales and management not only streamlines operations but also enriches the event experience for everyone involved. It’s a strategic move that can lead to greater success, innovation, and growth in today’s competitive landscape.

Has your association explored outsourcing events? Let’s connect and discuss the endless possibilities and find a YGS solution for you!

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