Association Connect

Owning the Booth Space

By ygsadmin | July 2, 2019

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

Challenge

Aetna came to YGS with a need to wow attendees at a health care-focused event. It was looking for a full campaign approach, including branded booth pieces and something special to captivate event attendees, all with a theme of “Own it.”

Results

YGS came through in a big way—literally—with design and specialty graphics working collaboratively. We designed and produced a tower of Aetna-branded cubes and a giant pin drop in Aetna’s signature purple to enliven the booth display. To top it all off, our technology team created a fun, interactive tablet game to engage visitors. Aetna was thrilled with the results, and our partnership continues with great success.

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