To engage secondary school principals, we produce Principal Leadership and Advise magazines in their entirety, including content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for NASSP’s National Principals Conference.
Beyond the end-to-end
development of Principal Leadership and Advise, YGS manages the
association’s media and event sales. To support both NASSP and the National
Association of Elementary School Principals (another YGS client), YGS was
tasked with developing the joint National Principals Conference and its exhibit
and sponsorship program.
Upon finding an
agreeable structure for both associations for exhibit booth pricing, YGS
developed the sponsorship program based on past sales history, while
considering long-standing event sponsors to ensure revenue opportunities
remained. Through managing the floorplan, aiding exhibitors in selecting booth
space, and providing complete back-end exhibitor and sponsor support, booth personnel
registration, and exhibitor enewsletter development, sales came in above preset
budgets by 136% and exceeded the total budget prior to the event.
YGS placed 136% over its preset budget for both exhibit and sponsorship sales
By ygsadmin |
August 6, 2020
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.
From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.