Unlocking Efficiency: How Single Sign-On (SSO) Improves Member Engagement

In the current landscape, associations are increasingly managing a multitude of applications and accounts, which can be both time-consuming and frustrating. Single Sign-On (SSO) is emerging as a valuable solution to streamline the login process.

Time and Cost Efficiency 

One of the primary advantages of SSO is the significant time and cost savings it provides. By consolidating multiple user accounts and passwords into a single login, SSO alleviates the administrative burden on IT departments and other staff members. This allows resources to be redirected towards more productive and strategic initiatives, rather than dealing with password-related issues. 

“Nothing stifles engagement quite like being logged into a members-only section and being asked again for your username and password….” —Latest edition of ASAE’s Membership Essentials

Streamlined Access with a Single Sign-In

SSO enables users to access multiple applications with a single login, eliminating the need for repeated authentication. This feature not only enhances convenience but also reduces the likelihood of password fatigue. By minimizing the need to remember and manage multiple passwords, users are less inclined to use weak or easily compromised passwords. 

Centralized Account Management

Implementing SSO centralizes account management, simplifying the administration of access, permissions, and account information. This centralization facilitates the addition and removal of accounts and the enforcement of security policies. Associations benefit from improved oversight and control over their digital resources, ensuring more efficient and effective management. 

Simplified Regulatory Compliance

Some associations may need to adhere to regulatory standards—such as Sarbanes-Oxley and HIPAA. SSO aids in simplifying compliance by providing centralized control and access to audit trails. Centralized account management improves tracking and reporting, facilitating adherence to regulatory obligations with greater efficiency. 

Final Thoughts

Single Sign-On (SSO) offers substantial benefits in terms of efficiency, security, and compliance. By simplifying user authentication and centralizing account management, SSO enhances overall IT security and streamlines access to digital assets. As associations continue to embrace digital, adopting SSO represents a forward-thinking approach to improving operational and security processes. 

Want to chat content hubs, member directories, or websites that are supported with SSO? We’d love to hear from you.

Evan Kennedy is the web developer for YGS Association Solutions.