Driving Growth Through a Reimagined Publication

Overview

ATLIS’ executive director, who had previously enjoyed her relationship with YGS Association Solutions when working at another association, was looking for a partner to transform ATLIS’ scholarly style member publication, which hadn’t been printed in two years, into a magazine that members would come to for thought leadership, member profiles, association updates, discussions, and more—all with a completely new, modern look.

Challenge

ATLIS’ Access Points magazine was no longer being printed and, in turn, was no longer a tangible member benefit. With the direction to keep only the name of the publication, YGS Association Solutions was tasked with fully rearchitecting and redesigning the magazine to bring it into the present as a refreshed, high-quality, and engaging content solution. Furthermore, ATLIS wanted to be able to leverage the publication to spur membership growth and drive advertising revenue.

Results

Following a collaborative, comprehensive discovery session with the ATLIS staff, we scrapped the outdated content architecture of Access Points and transformed the magazine into an essential member resource for thought leadership, multisource features, member insights and profiles, association updates, and purchasing guidance—complete with a brand-new, contemporary design, including modern fonts, pull quotes, refreshed imagery, and QR codes that guide readers to other ATLIS properties. The new semi-annual Access Points has been integral in helping ATLIS to greatly increase member engagement and grow its membership, and it led to the creation of an online community with the same name. The Access Points supplier directory, which runs in the Spring issue, saw nearly double the participation from the first to second year of publication.

Services

The Access Points supplier directory saw nearly double the participation from the first to second year of publication.

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