Publication Creation

Overview

The partnership between NSA and YGS Association Solutions began with the creation of NSA’s flagship publication—Sheriff & Deputy. Nearly five years later, we continue to provide content, design, and media sales services in support of the bimonthly publication and annual directory. YGS Association Solutions also manages the advertising sales for several digital properties, including exclusive sponsored emails, digital edition sponsorships, and webinar opportunities. 

Challenge

NSA was looking to combine their two publications, Sheriff and Deputy. As the only national magazine dedicated entirely to the Office of Sheriff, it was important to develop a content architecture and design for the publication that engaged and resonated with all readers and appealed to advertisers. 

Results

Editorial and design experts at YGS Association Solutions joined forces to construct a brand-new magazine. The initiative included industry research, masthead options, a new content architecture, and a refreshed design. Coupled with a robust sales strategy that promotes unique print opportunities, such as polybagged inserts and false covers, this publication is widely read by NSA members and attracts repeat advertisers. 

96%
of NSA members read the print magazine

Learn how we can engage your membership, save your team valuable time, and boost ad revenue.

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