Crystal Clear Strategy

Media Sales

Maximize revenue with tactical ad placements and sponsorships that align with your mission.

Member Communications

Strengthen engagement with thoughtful content that informs, connects, and retains your members.

Event Sales &
Management

Seamless planning, strategic sponsorships, and flawless execution to maximize your event’s impact.

YGS Arch

Your association’s branded central hub for news, publications, and updates.

YGS Leaf

A digital publication platform, bringing content to life with an interactive, reader-friendly experience.
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Overview

YGS Association Solutions worked with WEF, an association for water and wastewater resource management professionals, to create a full campaign strategy and materials, driving home “The Value of Water.”

Challenge

WEF needed myriad collateral to promote its “The Value of Water” campaign, which aimed to educate the public on the importance of water, wastewater, and stormwater resources in the United States and Canada. The campaign called for a poster, bill stuffers, public service announcements, and social media graphics.

Results

We came through swimmingly, designing all strategic deliverables and producing all print materials in-house. With WEF-provided statistics, the campaign materials were informative and used throughout WEF platforms, with some targeting a Canadian audience specifically. This was yet another effective effort through the hand-in-hand relationship between WEF and YGS Association Solutions.