Association Connect

Expert Insights to Help You Grow

Featured Posts

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Jason Sweigart | October 8, 2024

Ad Collection Just Got Easier

YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.

By Craig Lauer | May 17, 2020

Essential ILMA

A letter from Holly Alfano, CEO, Independent Lubricant Manufacturers Association.

By Craig Lauer | May 17, 2020

Onward and Upward

A letter from Jason Gamel, the President and CEO of the American Resort Development Association.

By Craig Lauer | May 17, 2020

4 Tips for Creating Online Course Content

When laying the groundwork for online courses, content is king.

By Craig Lauer | May 17, 2020

Keeping Employees Engaged While Working Remotely

With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.

By Craig Lauer | May 11, 2020

Building a Brand-New Magazine (During a Pandemic)

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.

By Craig Lauer | May 11, 2020

Deliver Sought-After Stability to Your Members

At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.

By Rachel Markey | May 8, 2020

Animals Aid Us Amid a Crisis

Our pets provide consistency and companionship in the cutest form.

By Craig Lauer | May 4, 2020

Sustaining Member Dues Revenue

Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.

By Craig Lauer | May 3, 2020

Mental Health: A Necessary Priority for Your Team

Stress, anxiety, depression, grief, trauma—these are unfortunately becoming more common.

By Craig Lauer | May 3, 2020

Are Your Email Messages CAN-SPAM Compliant?

Email marketing campaigns can be extremely effective, but there are rules to sending these communications.

By Craig Lauer | May 1, 2020

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials.

By ygsadmin | April 28, 2020

A Strong, Rewarding Accolade Program

We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.

By Danielle Shive | April 28, 2020

A Better Vendor for Better Results

YGS created ecommerce storefronts and marketing materials that helped multiply Adweek’s revenue.

By ygsadmin | April 28, 2020

Engineering a Storefront for Higher Revenues

ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.

By Craig Lauer | April 26, 2020

Down to the Wire: A Relationship-Driven Success Story

The YGS content team has taken on several time-critical challenges to help deliver the most pertinent, informative messaging possible.

By Ashley Reid | April 26, 2020

There's Never Been a Better Time to Educate

There has never been a better time to educate your members and further position your association as an invaluable asset

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