By Jessica Price | April 10, 2020
In our efforts to adhere to social distancing guidelines, many of us have turned to online shopping and food delivery services to obtain the items we need. In addition, one of the most common concerns we’re facing right now relates to the potential of the coronavirus spreading through the mail. This concern is especially relevant to many of you who send printed materials to your members or clients, such as trade publications, marketing brochures, or other direct mail pieces.
Thankfully, both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low. This specific concern is directly addressed on both of their FAQ pages.
CDC: “Although the virus can survive for a short period of time on some surfaces, it is unlikely to be spread from products or packaging that are shipped over a period of days or weeks at ambient temperatures.”
WHO: “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.”
At this stage in the pandemic, it has become clear that the spread of false information can be just as dangerous as the spread of the disease itself. The notion that COVID-19 can be transmitted through the mail is one of the most common myths circulating at the moment, so it’s important to refer to reputable sources (like the CDC and WHO) to stay up to date on all the most recent developments surrounding the virus and to only share information that has been vetted by a reputable source.
The good news is that there currently is no evidence that COVID-19 is being spread through mail or printed materials, so you can continue to share your valuable printed communications without worry. Now more than ever, it’s important to maintain a sense of connection with your members or clients. By continuing to send your communication pieces through the mail, you can reach your audiences and nurture that sense of connection during this isolating time.