When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

Your event is the perfect opportunity to grow your readership, increase your audience loyalty, and market your latest publication.

Creating a media kit is all about providing compelling information with a pinch of promotion. And with these essential components, your media kit is sure to shine!

Help boost your association’s membership by showing how your mentorship program is sharing knowledge, building relationships, and fortifying the future of your industry.

Members turn to trade and professional associations for stability and leadership. Check out these ideas that help your association keep members’ needs first and fulfill your mission—even through the tumult.

One of the most important benefits an association can offer its members is education programming that provides the credentials and certificates to elevate them professionally, according to a recent Community […]

Support your association’s stability, growth, and resiliency through focused and engaging communication.

This internal tool could be more essential for your association than you realize.

A communication audit can reveal valuable insights into what your members are looking for.

YGS Association Solutions and our new website have been unveiled to even more clearly communicate to association clients that we are experts in offering strategically focused communications, marketing, media sales, and event solutions.

Every association is different, and the solutions that work well for some might not be so successful for others. However, no matter what works for any individual association, the most important thing for all leaders to remember is that this transition to this new world of work will require resilience and flexibility.

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]

As attention shifts to the future of workplaces post-pandemic, many workers have reservations about a return to the old routine.

You know they nurture long-term relationships, but do you know what makes your account manager stand out from the rest?

No matter the time of year, YGS is highly involved in several community initiatives, but the holiday season is undoubtedly one of the peak times of giving.

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.